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coinmena - don't get bullied by inflation
Through two short films, the campaign humorously highlights modern-day financial struggles with relatable scenarios and a touch of mobster menace. This film tackles inflation.
mall of the emirates - aw campaign 2025
Fashion is at the heart of MOE's dome.
samsung - awesome intelligence
Tactical campaign, shedding light on all the features in the A-series Samsung phones, in a way that speaks to Gen-Z.
marushika - spoken patterns
Marushika's AW campaign is embodied with 3 films that empower women to embrace their patterns across the heart, mind and soul.
talabat - back to life
A polarizing campaign that took over every city in the UAE, celebrating the end of Summer and the start of the Autumn season.
vogue arabia - saja kilani
"Whatever stereotypes people have about Arab women, debunk them. They're all wrong. We are powerful women." Saja Kilani proclaims this month. Here, the poignant words of Palestinian-Jordanian singer Zeyne from her song 'Asli Ana' bring the actress' visuals to life for Vogue Arabia's November issue. Meaning 'My Own Origin', the track stands as a powerful anthem celebrating the heritage, resilience, and beauty of Palestine.
mall of the emirates - summer at moe
The reality of a trip to MOE: Lots to get lost into, but always for good reason.
mcdonald's - not for first dates
Award-winning campaign, flipping the traditional fast-food narrative by acknowledging a common cultural truth: McDonald’s may not be the go-to choice for a first date – but it often becomes the place for every other one.
canon - creatively different
"Creatively Different," celebrates the unique visions of 18 content creators from across the Middle East and Turkey.
ikea - pax
Your dream walk-in wardrobe in full display.
mall of the emirates - 20th anniversary
Mall of the Emirates celebrates its 20th anniversary with a film that takes the viewers on a journey of what it means to have touched MOE's legacy.
talabat - get tarek to go pro
A fun Talabat Pro campaign, centralised around the different situations to push our friend Tarek to hop on board.
coinmena - don't get bullied over your savings
Through two short films, the campaign humorously highlights modern-day financial struggles with relatable scenarios and a touch of mobster menace. This film tackles the safety of your savings.
samsung x benefit
Join the flip side, with Samsung's Z Flip phones.
ikea - sustainability
Ikea highlights its strong commitment to sustainability and green interior design across billboards in gulf countries.
mall of the emirates - summer at moe
The reality of a trip to MOE: Lots to get lost into, but always for good reason.
samsung - galaxy night live
A Saturday Night talk show celebrating the launch of the Samsung Galaxy S25. Watch the behind the scenes and relive the production experience.
lexus - eras in motion
Years of innovation, eras of Lexus.
ikea - "time to take what's theirs"
Ikea takes a humorous approach urging pet owners to give pets a taste of their own medicine with the tag line, “Time to take what's theirs".
emaar - choices
Life is all about choices. What if you could have it all with Emaar?
vogue arabia - najwa karam
The iconic Najwa Karam for the cover of Vogue Arabia.
clooney foundation for justice - hair is not a crime
samsung - chai talk
A live podcast to promote the latest AI features on the new Samsung Galaxy phones.
red bull - half-court promo
vogue arabia - xxl
Celebrating Saudi Arabia's National day with style. XXL is one of the most iconic shoots ever done in Vogue Arabia.
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