mall of the emirates - aw campaign 2025

Fashion is at the heart of MOE's dome.

ibraq - moon collection

Starring Mohammad Ramadan, Ibraq launched its moon collection with this campaign.

mcdonald's - not for first dates

Award-winning campaign, flipping the traditional fast-food narrative by acknowledging a common cultural truth: McDonald’s may not be the go-to choice for a first date – but it often becomes the place for every other one.

samsung - awesome intelligence

Tactical campaign, shedding light on all the features in the A-series Samsung phones, in a way that speaks to Gen-Z.

talabat - back to life

A polarizing campaign that took over every city in the UAE, celebrating the end of Summer and the start of the Autumn season.

mall of the emirates - summer at moe

The reality of a trip to MOE: Lots to get lost into, but always for good reason.

emaar - choices

Life is all about choices. What if you could have it all with Emaar?

canon - creatively different

"Creatively Different," celebrates the unique visions of 18 content creators from across the Middle East and Turkey.

ikea - pax

Your dream walk-in wardrobe in full display.

mall of the emirates - 20th anniversary

Mall of the Emirates celebrates its 20th anniversary with a film that takes the viewers on a journey of what it means to have touched MOE's legacy.

talabat - get tarek to go pro

A fun Talabat Pro campaign, centralised around the different situations to push our friend Tarek to hop on board.

samsung x benefit

Join the flip side, with Samsung's Z Flip phones.

ikea - sustainability

Ikea highlights its strong commitment to sustainability and green interior design across billboards in gulf countries.

mall of the emirates - summer at moe

The reality of a trip to MOE: Lots to get lost into, but always for good reason.

samsung - galaxy night live

A Saturday Night talk show celebrating the launch of the Samsung Galaxy S25. Watch the behind the scenes and relive the production experience.

lexus - eras in motion

Years of innovation, eras of Lexus.

ikea - "time to take what's theirs"

Ikea takes a humorous approach urging pet owners to give pets a taste of their own medicine with the tag line, “Time to take what's theirs".

clooney foundation for justice - hair is not a crime

samsung - chai talk

A live podcast to promote the latest AI features on the new Samsung Galaxy phones.

dhl

DHL campaign promoting features and accessibility on their app and website.

cadbury - goodness within

Cadbury embarks on a mission to spread kindness. A piece of generosity goes a long way, and can brighten up the day of any unsuspecting human around you.

dior - ramadan capsule

Dior’s Ramadan capsule collection shot with the iconic model Malika El-Maslouhi.

bab al shams - good old times

Lifestyle campaign marking a statement and a half for Bab Al Shams.

samsung - similarly different

Celebrating the similarities between the Flip phone lineups, and how remarkably different their use cases are.

toyota - father's day

Toyota celebrates father's day by encapsulating a moment we never forget: The day your father gently taught you how to drive.